Target to launch women’s lifestyle brand Universal Thread

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Target to launch women’s lifestyle brand Universal Thread

Jan ’18

Courtesy: Target Corporation

Target Corporation is all set to launch Universal Thread, an exclusive women’s lifestyle brand that’s grounded in denim and features tops, dresses, accessories and shoes, by next month. The collection will be available online and in all Target stores. The company is also in the process of improving its existing assortment by including innovative designs.

In developing the women’s brand, the company carried out a research on nearly 1,000 women to understand their needs when it comes to shopping denim. “What we heard from nearly all of them was that they dreaded shopping for new jeans. Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging. That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes,” Mark Tritton, executive vice president and chief merchandising officer, said in a blog on the website of Target.

“Denim is a part of every woman’s wardrobe, and with fewer options in the marketplace and learnings from the brands we’ve recently launched, we’re excited to bring our guests a lifestyle brand rooted in denim that’s also an amazing everyday value. This brand is all about ideas and outfits, not just items,” said Tritton adding that value is not just about price, it’s also about quality and fit. Universal Thread brings all of that together with items priced at an incredible value. (RR)

Fibre2Fashion News Desk – India

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