Myntra launches campaign celebrating womanhood
Celebrating womanhood, fashion e-tailer Myntra launches a campaign, #MyntraForHer. The promotional campaign with wit and humour showcases women who enjoy flaunting their fashion and follow their own fancies. More than 2,000 brands have joined hands for the campaign to celebrate the spirit of womankind, bringing over 35,000 new season styles.
Myntra will also be launching brands like Promod, Karigari, Mia, Cath Kidston, Pepsi and Zelocity on the occasion of International Women’s Day, alongside exclusive collections from Mango, DP, Daniel Wellington, Coach, Swarovski and Libas.
As part of the campaign, Myntra is releasing a series of short and snappy films based on the above thought. “Each film will showcase a witty woman who is sure of herself and of her choices. She enjoys being fashionable and takes a lot of joy in the process. The films also portray components of a woman’s fashion repertoire- shoes, make up, clothes etc. All in all, these films portray modern fashionable women who take pride in dressing up and have no qualms about it,” Myntra press release said. (RR)
Fibre2Fashion News Desk – India