“I couldn’t wait to get back to Los Angeles,” said Paris-based designer Vanessa Seward on Wednesday, when she hosted an opening celebration at her new Los Angeles boutique on Melrose Place. Seward made her last official appearance in the city when she was still designing for Azzaro. Following a capsule collection for APC, the company was so taken with her work that they backed a new company bearing her name, which is the first new property under APC Holdings.
There are more projects in the works for the holding company, and not all necessarily apparel ventures — one executive mentioned that APC founder Jean Touitou has already dreamed up a name for a hotel.
Until then, those with a yen for European-style hospitality must content themselves with Chateau Marmont, where the dinner following was held. Notables in attendance were decidedly Continental: actresses Élodie Bouchez, Mamie Gummer, Camille Rowe, Pom Klementieff and Rebecca Dayan; Maïwenn Le Besco; Natalie Joos; Rebecca de Ravenel; Camille Cregan; Sylvia Chivaratanond; Karina Fontes; Patrik Milani; Tylynn Nguyen; Michelle Madsen; Max Farago and Gabriela and Tere Artigas. Also there were stylists George Kotsiopoulos, Karla Welch, Cher Coulter and Magda Berliner. Guests gathered in the parlor for cocktails before moving outside underneath the colonnade for steak frites and red wine.
Later, jewelry designer de Ravenel debated the effect of social media on fashion commerce, always a popular dinner topic among this crowd. “I love when someone posts a photo of my earrings because sales definitely go up. But I wonder about those who think the images on Instagram feeds are reality. The reality is that there are filters that can make everyone’s wrinkles disappear and make you look skinnier. We all work a lot and don’t wake up like this. Before I have my morning coffee…that’s not a glamour shot.”