Because, uh, that’s the only place you can get them.
Like any other major sporting event, the Olympic games are going to inspire a ton of clothing brands and accessory makers to produce stuff you can wear while rooting for your favorite team. Apple is no different. When the games start in August, the tech company will be selling Apple Watch bands that reference the national flags of 14 major competitors, meaning you can symbolically cheer on Team USA (or Team France, or Team Brazil) every time you get a text message.
Minor detail: You can only get them if you’re in Brazil for the games.
Specifically at the Apple Store at VillageMall in Barra da Tijuca. It’s the sole location selling the straps, which will be available in early August. If you’re not already planning a trip for the games, it might be worth it: the limited-edition nylon straps are sure to become collector’s items. Plus, while they do go a long way toward showing off one’s national pride, they’re also subtle enough to wear every day. (Check out the murdered out strap for Team New Zealand.)
At least one athlete has managed to get his hands on one of the straps early. Trayvon Bromell, an insanely fast sprinter for Team USA, has been spotted training with the strap in recent days. It’s what’s on his wrist in the image above.
The bands retail for R$329 (that’s the symbol for Brazil’s currency, the real) apiece. Take a look at them below to decide for yourself if they’re worth an international flight.
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