Serum – it’s the skincare step that’s absolutely essential but so many people miss it out. With more and more experts saying moisturisers can only affect the surface of your skin, and it’s serums and oils that are the real game changers, it’s time to invest.
Not sure if a serum’s right for you? Here’s why they deserve a place on your bedside table…
1) Serums do more than moisturiser
Covering yourself in a coat of moisturiser every day isn’t necessarily giving your skin the hydration it needs. Serum is basically like skin food, packed full of a concentrated mix of active ingredients such as vitamin C and grape seed extract which can help protect against sun damage, as well as amino acids which hydrate your skin and make it feel softer and plumper. Not to mention loads of serums these days are packing some serious hyaluronic acid which essentially acts like a cushion in your skin, soaking up all the moisture and keeping it there. Which means you can wave goodbye to flaky, dry skin once and for all. Huzzah!
2) They’re light and non-greasy
While a moisturiser will sit on the top layer of your skin, because a serum is oil-based and has smaller molecules (I know I’m sounding a bit ‘here’s the science part’ but bear with me) it will soak deeper into the epidermis, giving you a bigger hit of nourishment. If you want go the extra mile you can always wait for the serum to soak in, then apply your normal moisturiser on top. Not sure what we mean? Imagine your skin is a sieve, now imagine pouring milk through it and then pouring whipped cream through it. The milk passes through the holes in the sieve (aka your skin’s pores) way easier than the whipped cream. And it’s the same for a serum compared to a face cream. Get it?
3) A little goes a long way
Serums are generally pricier than moisturisers, but because they’re an oilier consistency you don’t need to use so much.
And if you’re still stuck on which serum your skin needs, our sister site Powder will give you a personalised prescription. Just tell them your skin type, concerns and budget to get matched (for free!).