Rachel Roy, Anita Dongre among most trending designers

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Rachel Roy, Anita Dongre among most trending designers

Dec ’16

Indian-origin American designer Rachel Roy is Google’s most searched designer of 2016 while Indian designer Anita Dongre is on the seventh place. Roy has designed for various well-known names in the West including Michelle Obama. Dongre became an international sensation after the Duchess of Cambridge Kate Middleton wore her design during her visit to India.

Rachel Roy brand that debuted in 2004 has built ready-to-wear and accessories business into a globally recognized brand with categories including jewelry and home products. Dongre is one of the acclaimed celeb designers in the Indian fashion industry. She is known for her designs that are a blend of traditional and contemporary ideas.

Twin sisters Mary Kate and Ashley Olsen, and Angela Simmons are second and third in the list recently launched by Google for the trending fashion designers of 2016. Designers Zendaya, Kendall, and Kylie Jenner and Beyonce are at the fourth, fifth and sixth slots. Zendaya launched her fashion label Daya in 2015 while Beyonce had introduced a new clothing line Ivy Park this year in August.

French fashion designer Sonia Rykiel, who died in August this year from Parkinson’s disease, is at the eighth place. Rykiel was known as the “Queen of knitwears” for her designs and unique fashion techniques. Following Rykiel, Ivanka Trump, eldest daughter of US president-elect Donald Trump and Kanye West round off the top ten series of Google’s most searched designers. (RR)

Fibre2Fashion News Desk – India

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