Adidas opens first ever ‘OFDD’ store in India
What: Adidas Originals has opened its first ever Originals Fashion Destination Door (OFDD) in India
Company: Adidas Group
Brand ambassador: Ranveer Singh
Location: Linking Road, Mumbai
Area: 1,550 square feet
Product profile: The store captures the energy of the streets turning it into a cultural epicentre. Its inspiration is found in the different iconic neighbourhoods of various cities, creating a global connection to a unique network of influence and cultural creativity.
Design aesthetic: The store will house the latest, iconic and most innovative product stories.
Store design | Interiors & VM | Fixtures: The store combines the architectural details inspired by Mumbai’s raw aesthetics by translating the spirit of the city that connects the creative youth culture. A lounge area with furniture inspired by the Originals Superstar offers a space for intimate interaction with customers and creators alike.
Retail presence: This new store is the latest concept store, out of 100 OFDD stores across the world.
About Adidas: The brand is a German multinational corporation which designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world.
Fibre2Fashion News Desk – India