If you want to hop on the K-beauty train, but don’t know where to start, we’re here to help.
Step one is to familiarize yourself with the famous 10-step Korean skincare routine, which goes something like this: Use an oil cleanser, use a foam cleanser, exfoliate, use a toner, use an essence, use a serum or booster, use a mask, apply eye cream, apply face cream, and top it all off with the ever-important SPF. Step two: Get your hands on some K-beauty products, and try them out for yourself.
Obviously, the full 10-step routine isn’t for everyone, depending on your skin type. But more and more people are becoming interested in Korean skincare routines and products.
Alicia Yoon, founder of K-beauty e-tailer Peach & Lily, launched her business in 2012, just as K-beauty was becoming more mainstream in the US. Yoon lives in New York but regularly travels back to Seoul to discover new products, and curation is key to her business: Only about 5 percent of the products she considers end up being sold through the Peach & Lily website.
Below, check out the top-selling products from Peach & Lily this year, along with Yoon’s explanations of why they’re worth trying.